Greggs is a well-known bakery well-known for its high-quality baking goods. In the summer of 2018 Greggs is set to grace London Gatwick Airport. Greggs well-known Sausage Rolls are available to both passengers arriving from the airport as well as people in the terminal side of South Terminal. This is the 7th opening for the retailer located at London Gatwick Airport. Tony Rowson, Greggs Property Director said “We are actively following our real estate strategy, which includes expanding and diversifying our retail property including subway, rail and in the near future the airports.” This marks Gregg’s first venture into an airport in the south of England and is a further addition to the country’s second-busiest airport.
The method of developing an airport-format for Greggs has been a lengthy procedure, beginning in the year Greggs first opened its doors within Newcastle, England. Twenty years later, just seven Greggs locations are at airports. They include Manchester, Leeds East Midlands and Liverpool. Birmingham will soon join the ranks. The locations get great reviews by those looking for a low-cost satisfaction. However, this could be against many airport retail strategies, which tend to offer offers with greater margins, and more international brand recognition.
Greggs is a corestone of British heritage for many years it sells millions of sausage rolls, steak bakes, as well as more recently, vegan sausage rolls with competitive pricing with more than 100 stores all across the United Kingdom. In the year 2000, Greggs joined forces with Value retailer Primark to embark on an exciting venture. Their diverse operations lets them run their business even in the confined space of airports. While running airport retail stores, passenger satisfaction must be considered. this is where Greggs could have an important contribution to make.
The store offers a broad selection of donuts, sandwiches and salads for franchisees However, the company is focusing its efforts to introduce new locations where people purchase, work and go on vacation. Rowson stated, “We continue to concentrate our efforts on creating new on-the-go places where people go to work, shop and shop.” London Gatwick Airport provides short and long-haul service, particularly to leisure travelers. The airport will change the spot of Costa Coffee directly next to arrivals gates for one that Greggs will be located in.
Greggs is claiming to be an “welcome back home” to the company’s British customers, who were made aware of the organization and the services it offers. Greggs will be able to test its international service at the airport. It is a good indication that it may be the most efficient yet. Airports try to provide an exclusive “sense” of belonging, and this will have many outcomes. It is possible to generate a welcoming atmosphere to travelers from different countries who might not be acquainted with the Greggs brand. Greggs is proud to take the full charge of the supply chain of its business and looks at welcoming new customers to the brand new initiative.
Greggs has moved from baking products into food-on-the-go products in the last few years and now plans to open at most, new units over the next couple of years. It made profits of PS 1 million ($, millionin the month of December that ended and a % increase during the fourth quarter in a row. Chief Executive Officer Roisin Currie was confident that market conditions in will be difficult despite this, however she added that the company’s offer of value for money would remain “highly important” because people strive to cut back on their expenditure.
Morality
In conclusion, the upcoming Greggs location at Manchester Airport is an exciting development and a great opportunity for the company to take its brand to new highs. Greggs offers a familiar experience to British customers as well as a unique shopping experience to foreign tourists. Greggs will make sure that clients receive the same top-quality catering and customer service that they’ve become accustomed to. All travelers can count on a cozy and welcoming atmosphere upon arrival at the airport due to this partnership.
